Partnered with brand agency Koto to drive a large-scale Call of Duty rebrand, shaping a cohesive visual framework spanning the entire franchise ecosystem. Contributed creative input on a refreshed logo and custom font design, ensuring the new identity balanced legacy with modernity. Led internal implementation across multi-disciplinary teams of designers, editors, and motion artists, translating the new system into trailers, key art, and marketing assets. Oversaw reviews and approvals to maintain brand consistency at every touchpoint, unifying one of the world’s most recognizable gaming brands under a bold new identity.