CALL OF DUTY: VANGUARD - KONG vs GODZILLA CAMPAIGN

Creative director, concepting, VO direction, VFX

DESCRIPTION

Led the concept, pitch, and execution of a fully integrated 360° campaign for a licensed crossover event featuring King Kong and Godzilla in Call of Duty. Developed a three-part teaser series for social channels culminating in a high-impact final trailer, ensuring each asset worked cohesively to build anticipation, honor the distinct voices and lore of both IPs, and drive MTX sales for themed weapon bundles.

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Oversaw cross-disciplinary teams including capture, video editing, audio, and motion design, providing hands-on creative direction and quality control to maintain narrative and visual continuity across all campaign touchpoints. Balanced brand integrity with commercial goals to deliver an engaging, hype-driven player experience.